Search Engine Optimization (SEO)
SEO, or Search Engine Optimization, is the process of enhancing a website to better the chances of it ranking highly in the search engines. What many people often do not know about Search Engine Optimization is that the goal is not to create a perfect site, but to create a site that is less imperfect than the competition. All else being equal, the search engine should see the optimized site as more relevant. This is not necessarily because the optimized site is of a higher design aesthetic or is more functional than its competition, but rather because it highlights the positives and eliminates as many negatives as possible. Web Design is the process of creating an online presence for an individual, group, school, business, government, or other entity. Web Design has evolved over the years from simple HTML to complex processes and scripts such as Ajax, Javascript, XML, PHP and MySQL. While there are many options to build a website, taking the time to have a well thought out, well designed, and well marketed web site is a proven path to success. So you want to do your own SEO Web Design? Where do you start? Before you do, know that Search Engine Optimization should be carried out in a thoroughly researched, carefully planned, and highly structured manner. Furthermore, performing SEO Web Design on a company’s web presence has the potential to significantly affect that business’ visibility in the search engines, and can have a major impact in their e-commerce sales or online lead generation. Therefore, any business looking to perform SEO, or the component within Search Engine Optimization Services of SEO Web Design, must carefully research the company with which they work. They should ask for references and contact them, they should only work with a certified SEO Analyst (i.e. Don Johnson, eLink Design’s Director of Internet Marketing), and most importantly find a team that will carry out the project to a successful completion and be there to support that company for the time to come. That being said, the information on this page is written to support an individual’s efforts in optimizing a personal site.